The Skeptic Response of Consumer on Social Media towards Brands
نویسندگان
چکیده
منابع مشابه
A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...
متن کاملThe effect of social media quality and social presence on intention towards social commerce with the emphasis on educational services
Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...
متن کاملDesigning a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel
Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...
متن کاملThe consumer psychology of brands
This article presents a consumer-psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, brand symbolism and brand attachment, among others) into a comprehensive framework. The model distinguishes three levels of consumer engagement (object-centered, self-centered and social) and five processes (ident...
متن کاملFashioning Data - A Social Media Perspective on Fast Fashion Brands
In this paper, we study the performance of N-gram language models on classification tasks such as sentiment analysis and spam detection and evaluate the effect of prior probability estimates on the results. Our data is in the form of public online posts pertaining to fast fashion brands, from different social media channels (Twitter and Facebook). We propose a novel ensemble model based on the ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Pakistan Social Sciences Review
سال: 2020
ISSN: 2664-0422,2664-0430
DOI: 10.35484/pssr.2020(4-i)21